Good at social media but not ‘experts’ | Juice Digital.
The term “expert” is overused and one that begs challenge by its users, aside from a precious few. With the outbound marketing techniques rapidly falling away, many marketers are scrambling to redefine and reposition themselves with new monikers that keep their resumes marketable. The risk, however, is the use of buzzwords that sound great – and the user cannot discuss them meaningfully.
I am surprised at the frequency of marketers I encounter who do not have the technical skills for correctly implementing online marketing efforts. Whereas what mattered before were the paper, inks and mechanical reproduction as key to conveying your brand values, today it’s employing the right keyword structure, proper page coding and using the right monitoring tools. These are no longer the domain of web design workshops. The technology has matured that these are marketers’ tools.
If you can’t examine a web site, an email newsletter or a Twitter tweet and know a good one from a bad one, you are not alone. However, I recommend you quickly educate yourself and find a more informed crowd.
As I implement social media tools today for a freelance client, I see it’s about contributing to the conversation of you – and ensuring that your voice is in concert with your fans. Remember that the conversation shifts with the mood of the crowd. Keep them engaged in an honest, sincere way and they will stay your friend. But learn how to talk WITH them first.