Social Media Marketing

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Networks Too Big for Their Own Good – NYTimes.com

Interesting article with a great concluding sentence:

“…they may be overlooking extremely talented individuals whose only weakness is that they don’t have the right name to drop.”

This piquant statement expresses frustration that I felt along the way in my job search.

I have fixed this by networking a LOT, and uncovering many, many 2nd degree connections. I use those all the time to make introductions for others and myself as well.

Also, I now have great respect for the added “something special” that knowing a name brings to you – and knowing how to get introduced to that name.

My standard: Keep networking, keep talking to people, keep building relationships and don’t blindly accept invites unless you feel the person is someone you can help along the way.

Omniture: Industry Insights » Blog Archive » Social Media in 30 Seconds

Omniture posted a nice slide with a breakdown of the domains of social media.

If social media confuses you, this does a great job of clarifying what each realm represents.

The Best And Worst Cities To Look For A Job

Seattle ranks 13 out of 15 with 1 job posting for every 3 people unemployed

The Search – Accentuating the Positive After a Layoff – NYTimes.com

Apartment Therapy New York | Reveal Ottoman by Keith KaminskiDesign Showcase 2009

If you know me, and you know who you are, you also know that I love furniture and great interior design. Keith Kaminski’s design for a coffee table that converts into an ottoman with storage to conceal remotes, magazines and stuff like that empty wine glass for when company pops by unexpectedly, is a great concept.

Kaminski’s work is in Apartment Therapy’s Design Showcase 2009. I’m voting three stars because it’s one of those products you never knew you needed but now you don’t want to live without.

Click the link and let’s ratchet him up to the winner’s circle!

How Hashtags are Remaking Conversations on Twitter – NYTimes.com

The always enjoyable Virginia Heffernan wrote a column this week on how hashtags are changing the conversations on Twitter.

Hashtags are those little keywords prepended with a pound sign – like in this blog post’s title.

They are the subjective, descriptive little tags added by the tweeter as a way to signify what the tweet is about. Think of them like when you tag a photo on Facebook with a person’s name. You’re adding an additional level of searchability to your postings or tweets.

I commonly see handwritten signs at events where the organizers declare the hashtags for their event. This lets everyone attending cluster their comments around what’s happening, and gives the organizers an easy way to monitor the conversations about them.

I’ve even begun writing my name tag as @geofftucker at these events so people can follow me. It still seems to be a subtle, in-the-know thing but people are catching on.

Make a habit of hashtags in all your posts. And hunt down who or what you need using them.

We operate a number of consumer-oriented websites, and we’re looking for someone who can create web copy that sparkles. If you’d like to write for audiences as diverse as moms, business travelers, college students and sports fans, then you’ll love working with us.

We need someone who can start right away, can accept ongoing project requests on relatively short notice, and who is comfortable working within our budgetary constraints. Most of all we need someone with great copywriting skills and the flexibility to adapt to different project requirements. We have lots of opportunity for ongoing work if your talents fit our needs.

Email: Dave Sampson dsampson@gmi-mr.com

How We Spend Our Days – Interactive Graphic – NYTimes.com

Click the different categories in the pale gray boxes at the top right to adjust the chart. Look at Employed vs Unemployed.

How does this match up with what you have experienced?

Click to play TED.com: Alain de Botton

A little more from my favorite author Alain de Botton speaking at TED this month.

I am hyping him a lot right now because he points out the other side of things we keep forgetting or ignoring.

In this talk he describes how there’s a snobbery that defines what success is, and that this common measure is one that demoralizes many of us. He argues we need to set our own personal standard for what success is and grow past the conventional ones of money, fame and love/respect.Local Color rip