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	<title>Social Media Marketing &#187; career</title>
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	<link>http://blog.geofftucker.com</link>
	<description>Geoff Tucker, Marketing &#38; Communications Manager</description>
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		<title>Networks Too Big for Their Own Good &#8211; NYTimes.com</title>
		<link>http://blog.geofftucker.com/2009/10/18/networks-too-big-for-their-own-good-nytimes-com/</link>
		<comments>http://blog.geofftucker.com/2009/10/18/networks-too-big-for-their-own-good-nytimes-com/#comments</comments>
		<pubDate>Sun, 18 Oct 2009 17:32:07 +0000</pubDate>
		<dc:creator>Geoff Tucker</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[job search]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[nyt]]></category>

		<guid isPermaLink="false">http://blog.geofftucker.com/?p=373</guid>
		<description><![CDATA[Networks Too Big for Their Own Good &#8211; NYTimes.com Interesting article with a great concluding sentence: &#8220;&#8230;they may be overlooking extremely talented individuals whose only weakness is that they don&#8217;t have the right name to drop.&#8221; This piquant statement expresses frustration that I felt along the way in my job search. I have fixed this [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.nytimes.com/2009/10/18/jobs/18pre.html?_r=1&amp;ref=business"> Networks Too Big for Their Own Good &#8211; NYTimes.com</a></p>
<p>Interesting article with a great concluding sentence:</p>
<p>&#8220;&#8230;they may be overlooking extremely talented individuals whose only weakness is that they don&#8217;t have the right name to drop.&#8221;</p>
<p>This  piquant statement  expresses frustration that I felt along the way in my job search.</p>
<p>I have fixed this by networking a LOT, and uncovering many, many 2nd degree connections. I use those all the time to make introductions for others and myself as well.</p>
<p>Also, I now have great respect for the added &#8220;something special&#8221; that knowing a name brings to you &#8211; and knowing how to get introduced to that name.</p>
<p>My standard: Keep networking, keep talking to people, keep building relationships and don&#8217;t blindly accept invites unless you feel the person is someone you can help along the way.</p>
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		<title>The Pleasures and Sorrows of Work</title>
		<link>http://blog.geofftucker.com/2009/06/23/the-pleasures-and-sorrows-of-work/</link>
		<comments>http://blog.geofftucker.com/2009/06/23/the-pleasures-and-sorrows-of-work/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 04:28:15 +0000</pubDate>
		<dc:creator>Geoff Tucker</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[Alain de Botton]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[choices]]></category>
		<category><![CDATA[Monocle]]></category>
		<category><![CDATA[Tyler Brule]]></category>

		<guid isPermaLink="false">http://blog.geofftucker.com/?p=283</guid>
		<description><![CDATA[My commentary on Alain de Botton's new book, "The Pleasures and Sorrows of Work" (Monocle magazine edition)]]></description>
			<content:encoded><![CDATA[<div id="attachment_287" class="wp-caption alignright" style="width: 318px"><a href="http://blog.geofftucker.com/wp-content/uploads/2009/06/monocle_book.jpg"><img class="size-full wp-image-287" title="monocle_book" src="http://blog.geofftucker.com/wp-content/uploads/2009/06/monocle_book.jpg" alt="Copyright Monocle Magazine" width="308" height="558" /></a><p class="wp-caption-text">Copyright Monocle Magazine</p></div>
<p>Iâ€™ve taken a break from blogging for the past two months. I wanted to take some time to re-evaluate my job search, start to consider alternative career paths and just spend some time enjoying everyday life again. This period has been refreshing and lifted my spirits.</p>
<p>While on my blog sabbatical, I began reading one of my favorite authors. Alain de Bottonâ€™s newest book, â€œ<a href="http://www.monocle.com/Shop/Items/Editions/The-Pleasures-and-Sorrows-of-Work/" target="_blank">The Pleasures and Sorrows of Work</a>â€ is a great read. Bottonâ€™s writing is always eloquent, crisp and succinct. Since reading his book â€œ<a href="http://www.amazon.com/Status-Anxiety-Alain-Botton/dp/0375725350/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1245730665&amp;sr=8-1" target="_blank">Status Anxiety</a>â€ in 2005, heâ€™s remained at the top of my must-have reading list. Bottonâ€™s writing contains nested and looping phrases. One might say it is very British. Read him slowly and savor his construction of language, his precise descriptions and digest what he writes. He is a wonderful philosopher who writes in accessible language despite the analytical thoughts expressed.</p>
<p>In our working lives, we draw much of our self-worth and sense of self-actualization from what we do. The author cites work as having an â€œâ€¦extraordinary claim to be able to provide us, alongside love, with the principal source of lifeâ€™s meaning.â€</p>
<p>Our culture especially prizes high-paying jobs because we equate salary with achievement. Even in this time of economic transformation, the old standards are slow to ebb away. Many of us are committed to obligations based on the old assumptions, though, that make it difficult to give up the paradigms weâ€™re accustomed to. This doesnâ€™t mean that we cannot opt out and try a new course thatâ€™s held our interest.</p>
<p>Botton describes the different types of work that are done â€“ with pleasure â€“ by people throughout economies around the world. It turns out that there is, after all, reward and honor in doing the most innocuous occupations. Perhaps the author glosses over the soul-grinding aspects of some labors that truly demean us but just the same he uncovers what propels people forward in what they do.</p>
<p>This blog entry highlights some particular points he makes, points that I found poignant and examples of beautiful writing. I will post additional entries as I finish the remaining chapters.</p>
<p>In chapter four on career counseling, Botton shadows a British career counselor. The man works for himself, and is hired by individuals seeking to determine whatâ€™s suitable for their lives, their interests and how to attain fulfillment from them.</p>
<p>In summing up how we ache for stellar achievement as a means to validate ourselves, he writes:</p>
<blockquote><p>â€œMost of (us) stand poised at the edge of brilliance, haunted by the knowledge of our proximity, yet still demonstrably on the wrong side of the line, our dealings with reality undermined by a range of minor yet critical psychological flaws (a little too much optimism, an unprocessed rebelliousness, a fatal impatience or sentimentality). We are like an exquisite high-speed aircraft which for lack of a tiny part is left stranded beside the runway, rendered slower than a tractor or a bicycle.â€</p></blockquote>
<p>The ache for achievement has a gnawing potency on our psyches. Itâ€™s comparable to the persistent dream of winning the lottery. Oh, the things weâ€™d do, the ways weâ€™d help others, the comforts we could acquire. Nevermind thereâ€™s 1:200,000 odds usually. The dream is comforting and in it we numb ourselves for a little while from the reality of instability, need and not knowing what comes next. Meeting oneâ€™s potential is in large part dependent on the action one takes to make it happen. Without that key part, which I interpret as â€œadvantagesâ€, we remain the grounded airplane waiting to soar.</p>
<blockquote><p>â€œFor the rest of history, for most of us, our bright promise will always fall short of being actualized; it will never earn us bountiful sums of money or beget exemplary objects or organizations. It will remain no more than a hope carried over from childhood, or a dream entertained as we drive along the motorway and feel our plans hover above a wide horizon. Extraordinary resilience, intelligence and good fortune are needed to redraw the map of our reality, while on either side of the summits of greatness are arrayed the endless foothills populated by the tortured celibates of achievement.â€</p></blockquote>
<p>Those who climb the summit to greatness are surrounded by people tortured by knowing they have not climbed the summit, who clearly see where success lies but cannot climb.</p>
<blockquote><p>â€œAll societies have had work at their centre; ours is the first to suggest that it could be something much more than a punishment or a penance. Ours is the first to imply that we should seek to work even in the absence of a financial imperative. Our choice of occupation is held to define our identity to the extent that the most insistent question we ask of new acquaintances is not where they come from or who theirs were but what they do, the assumption being that the route to a meaningful existence must invariably pass through the gate of remunerative employment.â€</p></blockquote>
<p>For us, work defines who we are and our worth to our friends and family. We conceive of work as an endeavor deeper than one of necessity. Our basic needs are easily met. We do not have to bake our own bread; sow our own crops; and tend our own animals for survival. Nor do we weave our own clothing, construct our own homes or make much of anything by hand. Instead, we use our minds to pursue meaning by which we also supply our needs and indulge our comforts. Given the Great Correction of our present lives, though, itâ€™s time to solve these problems with a new approach.</p>
<p><strong>A Word On The Edition<br />
</strong>The edition Iâ€™m reading is published by <a href="http://www.monocle.com/" target="_blank">Monocle</a> magazine (I liken it to <em>The Economist </em>meets <em>Vogue</em> in conjunction with the author. It is a very handsome cloth-bound limited edition signed by the author that includes a DVD discussing the bookâ€™s topics. There is also a <a href="http://www.monocle.com/sections/culture/Web-Articles/Alain-de-Botton/" target="_blank">video podcast</a> on Monocleâ€™s web site where the author and the magazineâ€™s editor, Tyler Brule, (also a hero of mine), interviews Botton.</p>
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		<title>10 Ning Networks to Help You Land Your Next Job</title>
		<link>http://blog.geofftucker.com/2009/04/03/10-ning-networks-to-help-you-land-your-next-job/</link>
		<comments>http://blog.geofftucker.com/2009/04/03/10-ning-networks-to-help-you-land-your-next-job/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 21:07:14 +0000</pubDate>
		<dc:creator>Geoff Tucker</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[job search]]></category>
		<category><![CDATA[ning]]></category>

		<guid isPermaLink="false">http://blog.geofftucker.com/2009/04/03/10-ning-networks-to-help-you-land-your-next-job/</guid>
		<description><![CDATA[10 Ning Networks to Help You Land Your Next Job]]></description>
			<content:encoded><![CDATA[<p><a href=http://mashable.com/2009/03/02/ning-job-networks/>10 Ning Networks to Help You Land Your Next Job</a></p>
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		<title>10 ways to triumph over a job loss &#8211; 10 Tips &#8211; TODAYshow.com</title>
		<link>http://blog.geofftucker.com/2009/01/26/10-ways-to-triumph-over-a-job-loss-10-tips-todayshowcom/</link>
		<comments>http://blog.geofftucker.com/2009/01/26/10-ways-to-triumph-over-a-job-loss-10-tips-todayshowcom/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 01:45:07 +0000</pubDate>
		<dc:creator>Geoff Tucker</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[job search]]></category>
		<category><![CDATA[laid off]]></category>

		<guid isPermaLink="false">http://blog.geofftucker.com/?p=90</guid>
		<description><![CDATA[10 ways to triumph over a job loss &#8211; 10 Tips &#8211; TODAYshow.com. I&#8217;m a sucker for lists of 10 but there&#8217;s good nuggets in this one, plus video segments. Pass it along!]]></description>
			<content:encoded><![CDATA[<p><a href="http://today.msnbc.msn.com/id/28777833/">10 ways to triumph over a job loss &#8211; 10 Tips &#8211; TODAYshow.com</a>.</p>
<p>I&#8217;m a sucker for lists of 10 but there&#8217;s good nuggets in this one, plus video segments. Pass it along!</p>
]]></content:encoded>
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		<title>On Networking</title>
		<link>http://blog.geofftucker.com/2009/01/09/on-networking/</link>
		<comments>http://blog.geofftucker.com/2009/01/09/on-networking/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 22:27:20 +0000</pubDate>
		<dc:creator>Geoff Tucker</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[job search]]></category>

		<guid isPermaLink="false">http://blog.geofftucker.com/?p=23</guid>
		<description><![CDATA[Doing It Differently With the economy in the worst condition most of us have ever known, and my own career in limbo as a result, this means 2009 is a year of doing it differently. We have a new president on the way, we are learning what we&#8217;ve done for generations no longer works, and [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Doing It Differently</strong></p>
<p>With the economy in the worst condition most of us have ever known, and my own career in limbo as a result, this means 2009 is a year of doing it differently. We have a new president on the way, we are learning what we&#8217;ve done for generations no longer works, and now it&#8217;s all about hope, change and new approach.</p>
<p>On a personal level, that means abandoning the habit of the online job search. It doesn&#8217;t work any more, not if you want a position that is a good match. A bad match, even though it means a paycheck, is a bad match. Don&#8217;t put yourself through the misery. When you&#8217;re in charge, at least you have optimism.</p>
<p>When I moved to Seattle in 2005, the job market was awash with marketing opportunities. I came here from Tennessee where marketing jobs are few and far between. Seattle, however, seemed like the Promised Land. Thirty-six months later, and two layoffs to date, the grass is no longer so green despite our great environmental efforts here. I believe it will return, but that&#8217;s 12+ months away.</p>
<p>The upside to this mess is that people are truly reaching out to one another. Visibility matters now more than ever before. I&#8217;ve been to two networking events this week (both productive), and I have three new ones next week to attend. And once things are back on track for me, I will continue my networking. They require nurture and support to grow over time in quality and quantity. Sure, it&#8217;s less time with TiVo (my guilty pleasure BFF), but in a city renowned for the difficulty of making friends this alternative is working so far.</p>
<p><strong>Networking DIY</strong> </p>
<p>To further utilize my community, I created the <a href="http://www.meetup.com/GLBT-Puget-Sound-Professionals-Network/" target="_blank">GLBT Puget Sound Professionals Networking</a> group on MeetUp. Seven days later, I have 40 members willing to pay up to $10 per meeting once a month to meet new contacts and to focus on their job search &#8211; based on a survey people complete when joining. New people join each day, t0o.</p>
<p>Why did I create a group? I had no real network to begin with. I decided, &#8220;Well, if you don&#8217;t have what you need, you should create it.&#8221; I&#8217;m proud of this so far and I look forward to what it will bring.</p>
<p><strong>What I&#8217;m Learning, and Doing</strong></p>
<p>Already my efforts are yielding results. With a simple elevator pitch, I clearly explain who I am, what I do and what I want. People tell me names of others to contact, companies to look into, and events to know about. Everyone is authentic about helping others I feel.</p>
<p>Unexpectedly, my efforts have attracted the attention of a career coach writing a book on job search and networking. She asked me to contribute material for a chapter, in exchange for attribution and a limited amount of coaching. Her input on my resume (while uncomfortable to hear) was great. I feel confident and clear about who I am when submitting it.</p>
<p><strong>Sharing Resources</strong> </p>
<p>Remember that networking isn&#8217;t all about drawing people in just to help you. It&#8217;s equally about helping people with their needs. As you find links, networking sites, events, etc., share it. A lot. Even if it isn&#8217;t a fit for you, pass it along to someone who is a match.</p>
<p>Helping others without regard for an immediate reciprocation means paying it forward. I believe this has a long-term payoff by investing in others as you do your own thing, too.</p>
<p><strong>Wrap Up</strong></p>
<p>Get your butt off the couch. Use the job boards only as much as necessary to qualify for your unemployment benefits (it&#8217;s easy), and to find potential employers. Then use LinkedIn to find people you want to talk to. Talk with people you know and meet about what you want. Make yourself available. Share what you find, and do some volunteer work &#8211; it keeps you productive and active, plus it&#8217;s great networking as well. I recommend the <a href="http://www.taprootfoundation.org/" target="_blank">Taproot Foundation</a>.</p>
<p>Meeting, greeting, talking, and sharing are what networking means.</p>
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