Social Media Marketing

Monitoring your own online reputation is a smart, pre-emptive method to guard against problematic behavior by others who share your name. You can also discover how you are being talked about online, too.

Optimize your LinkedIn profile for greater interest from recruiters and fellow professionals. Stand out in the crowd.

Creating a LinkedIn profile takes some forethought and a little planning. Do it right, do it thoroughly and you will have a solid foundation to begin building out a bigger online reputation.

Getting started with LinkedIn is easy. Make sure you create an impactful profile from the start to network with others.

Create a great and effective profile on Facebook without compromising your privacy.

Adopt social media into your everyday life and do it smartly and effectively. Social media will help you find what you need and want with minimal effort.

Why social media matters for the job seeker or those who think it is a passing fad. Why you should adopt social media tactics and tools into your job search and daily life.

By becoming more comfortable with networking, I learned a lot about myself. More importantly, I learned that many other people had a lot to learn as well. To boost my job search, I taught myself how to use social media in a smart way. Then I saw how many people were not using it at all. That was how the idea was born for my book.

Doing It Differently With the economy in the worst condition most of us have ever known, and my own career in limbo as a result, this means 2009 is a year of doing it differently. We have a new president on the way, we are learning what we’ve done for generations no longer works, and [...]