Social Media Marketing » marketing

Networking in Seattle for November 2009

Geoff Tucker — Tue, 03 Nov 2009 06:27:52 +0000

I plan to start publishing a select list of Seattle networking events that are geared toward job seekers, marketers, social media types, and tech. Some of these I plan to attend, and you’re welcome to join. Let me know you’re coming and I’ll look for you.

I’ll publish them on my Google Calendar, which you can subscribe to for easy reference. I’ll tweet buy Schock them also. Hashtag triad is #Geoff #Seattle #networking

The point is to bring more people together, and to reduce the social anxiety of attending events where you may not know anyone.

I love networking, and networking with buddies makes it easier to meet more people.

Know of an upcoming event that I haven’t listed? Add it to the comments, and thanks for sharing.

Remember: Pay It Forward

The List – Attending

GPiS Facebook Group, November 5

SAM Remix

at Seattle Art Museum, November 6

Seattle Lunch 2.0 @Gist, November 13

Thankful for Your Network, November 19

Additional Events – Suggested
Building Brand with Social Media: How Starbucks Does It and What They’ll Do Next (PSAMA, November 11

Marketing Careers in Transition (PSAMA, November 13

Seattle Job Social at Twist, November 19

Good at social media but not experts

Geoff Tucker — Thu, 19 Mar 2009 22:53:55 +0000

Good at social media but not ‘experts’ | Juice Digital.

The term “expert” is overused and one that begs challenge by its users, aside from a precious few. With the outbound marketing techniques rapidly falling away, many marketers are scrambling to redefine and reposition themselves with new monikers that keep their resumes marketable. The risk, however, is the use of buzzwords that sound great – and the user cannot discuss them meaningfully.

I am surprised at the frequency of marketers I encounter who do not have the technical skills for correctly implementing online marketing efforts. Whereas what mattered before were the paper, inks and mechanical reproduction as key to conveying your brand values, today it’s employing the right keyword structure, proper page coding and using the right monitoring tools. These are no longer the domain of web design workshops. The technology has matured that these are marketers’ tools.

If you can’t examine a web site, an email newsletter or a Twitter tweet and know a good one from a bad one, you are not alone. However, I recommend you quickly educate yourself and find a more informed crowd.

As I implement social media tools today for a freelance client, I see it’s about contributing to the conversation of you – and ensuring that your voice is in concert with your fans. Remember that the conversation shifts with the mood of the crowd. Keep them engaged in an honest, sincere way and they will stay your friend. But learn how to talk WITH them first.

Public Relations: BuzzConnect Brings PR Jobs, Marketing Professionals & Experts Together

Geoff Tucker — Thu, 22 Jan 2009 04:45:06 +0000

Public Relations: BuzzConnect Brings PR Jobs, Marketing Professionals & Experts Together!

Set to launch late January ’09, BuzzConnect blends social networking with career search for permanent placement, contract or freelance – focused on the PR/marketing professional.