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	<title>Social Media Marketing &#187; social media</title>
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	<link>http://blog.geofftucker.com</link>
	<description>Geoff Tucker, Marketing &#38; Communications Manager</description>
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		<title>24. Social Media Newbie: Participate by Retweeting and Enriching Tweets</title>
		<link>http://blog.geofftucker.com/2010/08/22/24-social-media-newbie/</link>
		<comments>http://blog.geofftucker.com/2010/08/22/24-social-media-newbie/#comments</comments>
		<pubDate>Sun, 22 Aug 2010 16:30:38 +0000</pubDate>
		<dc:creator>Geoff Tucker</dc:creator>
				<category><![CDATA[networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Newbie]]></category>
		<category><![CDATA[social media newbie]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://blog.geofftucker.com/?p=2840</guid>
		<description><![CDATA[Participate in the Twitter stream by retweeting other people's good tweets, and enrich your own tweets with links and uploaded images. A picture is worth 1,000 words but a tweet of 140 characters to describe that pic is a better combo.]]></description>
			<content:encoded><![CDATA[<h3>Retweeting</h3>
<p>When you want to share another  person’s tweet, it’s important you cite who tweeted it in the first  place.</p>
<p>This is called a retweet.</p>
<p>Placing “RT” before the user  name and posting the tweet to your stream is the most common usage.</p>
<p><em>“RT  @melissawalker Attending the @PSAMA networking on 1/25 <a href="http://bit.ly/com/86frtx">http://bit.ly/com/86frtx</a>”</em></p>
<p>This lets all my followers see that I am sharing this event, its    link, and who tweeted it originally. They may be interested in    following Melissa Walker, too, if they don’t already, not to mention  how   to learn more about the event. The tweet also virally spreads news  of   the event because my followers can also retweet it.</p>
<p>If you  receive more email than you can deal with in a day, following   an  organization’s updates on Twitter is an easier way to stay current  –  and  not miss out on great networking opportunities.</p>
<p>There is a trend  emerging with organizations reducing their reliance   on email marketing  and web sites to communicate with their audiences.</p>
<p>Using Twitter  provides a real-time tool that sends communications to   people who choose  to receive the organization’s news. The threshold  to  entry is very low  and (for now) Twitter remains free with virtually  no  technical skills  required.</p>
<h3></h3>
<h3>Join the Conversations</h3>
<p>The openness of  Twitter enables any one to join a conversation.</p>
<p>When you want to  contribute to the debate, don’t just promote yourself or your blog.  Self-promotion is smarmy and unwelcome.</p>
<p>Instead, provide  information that is useful and a link to where   others can learn more.  Pointing back only to content that you have   created is a closed loop  that is self-referential. If you are tweeting links to your blog, be sure your blog post is not purely promotional about you. The blog posting should have direct value and usability for the reader. For example, a how-to, a coupon, or analysis of a news story.</p>
<h3></h3>
<h3>Enrich Your Tweets with  Pictures and Sound</h3>
<p><a title="TwitPic" href="http://www.twitpic.com" target="_blank">TwitPic.com</a> works with Twitter to post links  to your photos in combination with tweets.</p>
<p>This works great when  you want to shoot pictures on the go with your   cell phone. Whether on  vacation, at a concert, or just with friends,   adding a picture adds that  extra impact to make your 140 characters   have more depth.</p>
<p>Sign  in with your Twitter log in and password to get a free account.   It works  in connection with the Twitter application on your cell  phone  or the  TwitPic site.</p>
<p>You can upload the image from your computer on  TwitPic’s site or   email it to an address that the site will provide  especially for you.   If you email it, put your photo’s tag line the  Subject line of your   email – not the body of the email.</p>
<p>Other  Twitter-related applications for cell phones have photography    capabilities built in to insert a link to make your photo viewable    online.</p>
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		<title>23. Social Media Newbie: Resources for Follows</title>
		<link>http://blog.geofftucker.com/2010/08/21/23-social-media-newbie-resources-for-follows/</link>
		<comments>http://blog.geofftucker.com/2010/08/21/23-social-media-newbie-resources-for-follows/#comments</comments>
		<pubDate>Sat, 21 Aug 2010 16:30:52 +0000</pubDate>
		<dc:creator>Geoff Tucker</dc:creator>
				<category><![CDATA[networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Newbie]]></category>
		<category><![CDATA[social media newbie]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.geofftucker.com/?p=2834</guid>
		<description><![CDATA[Use directories to find high-quality follows when you are first building your lists of Twitter people]]></description>
			<content:encoded><![CDATA[<h3>Who Should You Follow on Twitter?</h3>
<p>With millions of people to pick from, deciding who you should follow is no small task. Twitter <a title="Discovering Who to Follow" href="http://blog.twitter.com/2010/07/discovering-who-to-follow.html" target="_blank">blogged about discovering who to follow</a>, and I recommend you read it before continuing this post.</p>
<h3>Additional Sources for Follows: Journalists</h3>
<p>Many columnists and reporters now post to Twitter throughout the  day. The blog <a href="http://blog.journalistics.com/2009/stalking_journalists_on_twitter/">Journalistics</a> provides a handy listing of sites that list journalists who use  Twitter.</p>
<p>The publications and shows for which these journalists  work also post tweets of interest. Refer to <a href="http://www.wefollow.com/">WeFollow.com</a> for the top and local listings.</p>
<p>WeFollow.com is a directory  where you can add yourself and select five keywords (hashtags) that  define who you are. The site also provides major category directories of  Twitter people ranked by the number of followers each has. This is a quick  way to find top leaders in many fields, and a way for you to be found by  others.</p>
<p>Add yourself to be easily found by others searching for  Twitter people on your topics.</p>
<p>Look through your favorite news  sources and you can find the publication’s user name or the reporter’s  user name. You can also search for them by name on Twitter.</p>
<p>Don’t  expect to be followed in return by each of these since they have huge  followings – hundreds of thousands of people at times – so it’s not  feasible for them to follow every one in return. That means you won’t be  able to send a direct message to the person.</p>
<p>Now you can tweet at the user  to share your opinions or feedback on stories.</p>
<p>Many news  organizations are using this technique also to source information from  their audiences to enrich their stories.</p>
<p>With shrinking budgets  in news organizations, this substitute method of information gathering  can provide a vital link that keeps viewers and readers informed through  on-the-spot sources in real time.</p>
<h3>Additional Sources  for Follows: Twitter Directories</h3>
<p>As with all popular sites,  related sites appear on the scene to attract traffic and provide unique  value.</p>
<p><a title="Mr Tweet" href="http://www.mrtweet.com" target="_blank">MrTweet.com</a> is another source for Twitter follows.</p>
<p>MrTweet  examines your tweet history, followers, and follows to recommend others  with similar activity.</p>
<p>While you will need to accumulate some  followers and follows after you have been tweeting for a while to get  the best results, the service is a good one to revisit periodically.</p>
<p>Be sure to follow @MrTweet, too, for tweets directed at you about  new suggested follows.</p>
<p>These tools are free. Bookmark them and  revisit every other month to expand your Twitter network.</p>
<h3>When  You Get a New Follower</h3>
<p>Since Twitter is driven by content and  influence, you need to demonstrate both at each opportunity.</p>
<p>When  you get a new follower, send a reply “thank you” so that your current  followers see who is following you. For example:</p>
<p><em>@bobthompson Thanks  for the great speech last night and the follow!</em></p>
<p>Don’t  thank the person through a direct message. You want to share with others  who else follows you.</p>
<p>This is a viral technique to get one  another’s followers to follow the two of you as well. Why? Because your  follower thinks:</p>
<p><em>“If David Doe is following Jane McDoe now, then I  bet David’s tweets are great like Jane’s. I will follow him, too.”</em></p>
<p>While  some of this sounds like you are gaming the system to increase your  follow count, that is not the purpose of these techniques. Your goal is  to attract a quality network of people you can share with and influence.</p>
<p>If  any of this strikes you as bragging or showing off, remember that the  rules of engagement and standards for behavior are different in the  world of Twitter. These are accepted norms and not actions that are  viewed in poor taste.</p>
<h3>How to Be of Value</h3>
<p>The  best contribution you can make is to answer questions posted by others.  Similar to how the best and most popular news articles bubble to the  surface based on how many people are sharing links to them on Twitter, the best  answers to questions tend to bubble up, too.</p>
<p>These phenomena  happen because we trust others in our networks more than information  sources we do not know or trust as well.</p>
<p>A plumber may label  himself “Five-Star Jim’s Plumbing” in a yellow pages ad, but does he  really offer five-star service? I prefer to ask my neighbor who did the  best job for him when he’s used plumbers in the past.</p>
<p>Word of  mouth provides that unconscious third-party endorsement we like to find  as a way to validate our choices.</p>
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		<title>21. Social Media Newbie: Create Your Twitter Profile, Final Part</title>
		<link>http://blog.geofftucker.com/2010/08/19/20-social-media-newbie-create-your-twitter-profile-final-part/</link>
		<comments>http://blog.geofftucker.com/2010/08/19/20-social-media-newbie-create-your-twitter-profile-final-part/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 16:30:21 +0000</pubDate>
		<dc:creator>Geoff Tucker</dc:creator>
				<category><![CDATA[networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Newbie]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[social media newbie]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.geofftucker.com/?p=2816</guid>
		<description><![CDATA[Twitter Lists Twitter debuted is new Lists feature in late 2009. Lists let you organize the people you follow into groups. It is a way to group Twitterers into common topics to streamline your reading experience. I use this tool to put all my technology follows on one list, while all of my social media [...]]]></description>
			<content:encoded><![CDATA[<h3>Twitter Lists</h3>
<p>Twitter debuted is new Lists    feature in late 2009.</p>
<p>Lists let you organize the people you    follow into groups. It is a  way  to group Twitterers into common topics    to streamline your  reading  experience.</p>
<p>I use this tool to put    all my technology follows on one list,   while all of my social  media   follows are on another. When I read  through  my tweet stream,  reading them grouped by similar  topics focuses  my attention  and   prevents the distraction of jumping  from topic to  topic.</p>
<p>By    putting people on Lists, you streamline your experience of  reading     tweets. If you are like me, you like to mentally check off  tasks as you     complete them. By organizing people I follow into  Lists, I can group     their tweets for quicker consumption.</p>
<p>If you prefer to keep  your   follows in a single stream, you may  find  it hard to keep up with  the   various streams of conversation  because each  tweet will jump  from one   topic to another.</p>
<p>By grouping follows into Lists, you  maintain a   manageable degree  of  similarity from post to post so you  don’t have  to  do so many  mental  acrobatics to follow the thread of a   conversation.</p>
<p>Some Twitterers use the number of Lists on which   they appear as a    measure of their reach and influence. This is akin to   the sheer  number   of follows and followers a Twitterer accumulates as  a  badge  of their   popularity, and can be a competitive effort to see  who  can  appear on the   most lists.</p>
<p>As I constantly say, focus  on  the quality of your  content and   contributions – not the quantity.   Popularity rises and  falls with the   times but quality will endure.</p>
<p>You may find it  useful to peruse the Lists of others as a way to    find  interesting new  people to follow, especially when you are new to     Twitter.</p>
<p>Lists  can be made public or private, depending on  your  preference.</p>
<p>See  the Twitter help page for detailed steps  to  creating a List  and  adding  people to it at <a href="http://help.twitter.com/forums/10711/entries/76460">http://help.twitter.com/forums/10711/entries/76460</a>.</p>
<h3>A Tweet Before We Go</h3>
<p>Twitter is a popular, easy-to-use tool    that engages users with   frequent updates to topics that interest  them   and simplifies the  process  of sharing information across your  social   network.</p>
<p>I recommend diving in feet first with Twitter  to   experience it in   full, then decide to what degree you want to pull  back   to make it  both  useful and not overwhelming. Finding balance  takes   some  exercise, but you  will quickly gauge what works for you.</p>
<p>Twitter   is an incredible resource that will endure and evolve but   it  can feel   like drinking from a fire hydrant for new users. Learning   to  moderate   is the key to enjoying your Twitter experience.</p>
<p>Contribute,    engage, share and always be of value are the primary   goals to  remember   as you tweet, tweet, tweet.</p>
<h3>How Do You Tweet?</h3>
<p>Tweet  us a   Comment and we&#8217;ll tweet you right back. Tweet me   @geofftucker.</p>
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		<title>20. Social Media Newbie: Create Your Twitter Profile, Part 5</title>
		<link>http://blog.geofftucker.com/2010/08/18/20-social-media-newbie-create-your-twitter-profile-part-5/</link>
		<comments>http://blog.geofftucker.com/2010/08/18/20-social-media-newbie-create-your-twitter-profile-part-5/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 16:30:43 +0000</pubDate>
		<dc:creator>Geoff Tucker</dc:creator>
				<category><![CDATA[networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Newbie]]></category>
		<category><![CDATA[hashtags]]></category>
		<category><![CDATA[social media newbie]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.geofftucker.com/?p=2812</guid>
		<description><![CDATA[Why Is There an @ on Your Nametag? When you attend conferences and networking events, you may notice that people will write their Twitter handle on their nametag. This is a clever way to communicate their name and promote their Twitter feed. I recommend you do this for any event you attend where you think [...]]]></description>
			<content:encoded><![CDATA[<h3>Why Is  There an @ on Your Nametag?</h3>
<p>When  you attend  conferences and  networking events, you may notice that  people will write  their Twitter  handle on their nametag. This is a  clever  way to  communicate their name  and promote their Twitter feed. I   recommend you do this for any event you  attend where you think it&#8217;s applicable.</p>
<h3>Let’s Tweet!</h3>
<p>Writing   your first tweet can be as  confusing to write as your first  blog   posting. If you intend to tweet  about a particular topic, now’s the    right time to announce that. Some  examples are below:</p>
<ul>
<li>“Tweeting   today about the city mayor’s  campaign updates. Vote  Thompson 2010!”</li>
<li>“Looking   for  professional bloggers to follow. Suggestions?”</li>
<li>“Offering   free  math tutoring lessons for grade school kids in May.  Tweet me for    details.”</li>
</ul>
<h3>Enrich Your Tweets</h3>
<p>Since Twitter is   such  a streamlined platform, you must do a lot with a  little. One way   to  make your tweets more valuable is to share links to  articles,   videos,  web sites, and other online content that is relevant  to your   typical  tweets or your followers.</p>
<p>For example, professionals who   follow  the news in their industries  will post links to articles   throughout the  day. This provides a rich  reading list that is endorsed   by your  followers as worthwhile.</p>
<p>Let me sidestep for a moment   regarding  why this matters.</p>
<p>Rather than reading the newspaper   cover to  cover each day – still a  great pastime for me – you can trust   that your  follows’ judgment is  as good as yours when determining   the value of  a particular news story.  This third-party endorsement   filters popular  stories to the top of the trend  of topics throughout the   day. The sum result is, “Everyone  is tweeting about this. I  should read it, too.”</p>
<p>This   is not  groupthink. Rather, it’s pulse-taking and a means for you  to    participate in the topics of the day. It also slims down your     information intake on a daily basis to only key items if you want a quick digest instead of full, deep analysis.</p>
<p>We all    suffer information overload, and cannot possibly read as much  as we    would like to each day. If we did, we would have no time left to  do our    jobs, engage in real life, and remember to take out the garbage.  In    short, be willing to skim, contribute, acknowledge, and move on when the     conversation fizzles.</p>
<h3>URL Shorteners</h3>
<p>When you want to    share a link to a news story, you probably copy the  web site address    from the address window in your browser and paste it  into an email,    then send that to your friends, colleagues, and others.</p>
<p>This    limited form of sharing makes passing along information  cumbersome. By    using Twitter to share links, all of your followers see  it and judge    for themselves whether to click through. By tweeting, you  did not add    yet another email to a person’s inbox (remember how  overwhelmed we    already are with information?). By using Twitter you made  it easy for    your followers to share it to their followers (called a  “retweet”).</p>
<p>So what happens when the web site link is more than 140 characters     long? That leaves no room for your tweet itself.</p>
<p>The solution  is   to use a URL shortener service.</p>
<p>Here’s two popular, free   services  and how they work:</p>
<ul>
<li>TinyURL.com is a popular URL   shortener,  and an early entrant to this  field. Simply copy the web   site address,  paste it into middle window,  and click “Make TinyURL!”   You are given a  new URL named <a href="http://tinyurl.com/">http://tinyurl.com/</a> followed by five    random numbers and letters. Now your tweet has a link  and room for   your  message. You can copy and paste this into your tweet.</li>
<li>Bit.ly   is  a newer, more popular URL shortener. It’s popularity grew  because   it  also provides statistics on your shortened URLs. If you like  to   know  how popular your tweets are, it will show how many people  clicked   on  the links you post. Again, copy and paste your link into the    window to  receive a shortened URL of <a href="http://bit.ly.com/">http://bit.ly.com/</a> followed by six     random letters and numbers.</li>
<li>Like TinyURL, Bit.ly offers a    drag-and-drop tool for our browser  toolbar that turns the conversion    process into a one-click step. Click  on the Bit.ly toolbar button, and a    side panel opens. The URL is already  shortened and the Twitter field    is pre-filled with the article’s  headline. This makes tweeting an    article almost effortless.</li>
</ul>
<p>I prefer Bit.ly for its clean    interface, the statistics it provides,  and the easy tools it provides    to tweet links. The traffic they attract also  bears that they are now a    dominant service provider for URL shortening.</p>
<h3>Hashtags</h3>
<p>Hashtags    are another element to add your tweets. They are preceded by  the   pound  symbol #.</p>
<p>Think of them as tags that highlight keywords in   your  tweet. Using  this technique makes your tweets more searchable   and easy  for followers  to find.</p>
<p>There are a few methods to   using  hashtags.</p>
<p>The most common is to enter them at the end of   your  tweet or in the  body. For example:</p>
<ul>
<li>“Looking forward   to  tonight’s rally <a href="http://bit.ly.com/8wzEMF">http://bit.ly.com/8wzEMF</a> #Thompson #mayor #2010”</li>
<li>“Looking forward to tonight’s    @BobThompson2010  #ThompsonRally”</li>
</ul>
<p>This tweet communicates    what this user is involved in, her attitude  toward it, and includes a    link to the candidate’s web site in the first  example, and the    candidate’s Twitter handle in the second example, along  with hashtags    that make it easy for other supporters of Thompson to  find each other.</p>
<p>Conferences and events have begun to include the hashtags that     tweeters can add to their tweets. This provides a real-time tracking     tool to follow the comments and thoughts of the crowd at an event. Some     will post “What a great event tonight!” to “@BobThompson2010 ‘Let’s    work  for a new era in our city. #Thompson #mayor #2010.”</p>
<p>That    second example is a very common type of tweet you will see. It  shows    that the tweeter is live at the event, and publishing quotes from  the    speaker as they happen.</p>
<p>This happens often at conferences as    well. If you cannot attend an  event, it makes a great substitute for    live reporting from an event  where you can follow along as events    unfold.</p>
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		<title>19. Social Media Newbie: Create Your Twitter Profile, Part 4</title>
		<link>http://blog.geofftucker.com/2010/08/17/19-social-media-newbie-create-your-twitter-profile-part-4/</link>
		<comments>http://blog.geofftucker.com/2010/08/17/19-social-media-newbie-create-your-twitter-profile-part-4/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 16:30:25 +0000</pubDate>
		<dc:creator>Geoff Tucker</dc:creator>
				<category><![CDATA[networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Newbie]]></category>
		<category><![CDATA[hashtags]]></category>
		<category><![CDATA[social media newbie]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.geofftucker.com/?p=2810</guid>
		<description><![CDATA[How to easily build a list of people to follow, and how to attract others to follow you on Twitter]]></description>
			<content:encoded><![CDATA[<h3>A Time to Tweet, A  Time to Follow</h3>
<p>Now that your profile and  setting are optimized  for the best  experience for you and your  followers, it’s time to join  the game.</p>
<h3>Find People to Follow</h3>
<p>Twitter provides a  simple tool that scans your email address book  to  find people you know  who are already on Twitter. It then suggests  them  as people to follow.</p>
<p>This feature works with the online  email services from Yahoo, Gmail,   and AOL.</p>
<p>Click on the email  service you use, and provide your  username and  password. Twitter only  scans your email for email  addresses that match  those of users already  registered for the service.  Your privacy is  protected and your email  is secure. You can re-run  this service  periodically as you communicate  with new people via email,  too.</p>
<p>Once you provide your log in  information, Twitter will  quickly scan  your email and return a list of  people to follow. Review  the list and  pick which ones you want to  follow by clicking the  “Follow” button below  their info.</p>
<p>Each  person will get an email  from Twitter alerting them that you are  now  following their tweets.  It’s common courtesy in the land of Twitter  to  follow people in return  when they follow you. That’s why you will   find many of you follows will  become your followers in return. Be sure   to respect this convention as  you use Twitter more and more.</p>
<p>I  inspect each new follow as they  happen. Yes, you will be followed  by  “get rich quick” schemes people,  by people selling useless products,   and other valueless content. Use  your judgment to decide who you want  to  follow in return since you will  see the tweets of all your follows  in  your stream. And if a person is blatantly spam, report them so Twitter can revoke the profile. A little shared policing action is good for the community.</p>
<h3>Not enough  for you?</h3>
<p>The Twitter scan  will also return a list of users in  your email  address book who are  not on Twitter. You can send  invitations inviting  them to sign up and  follow you.</p>
<p>If they ask  you what the service is about, or why  they should be  using it, feel  free to share this post with them.</p>
<p>Twitter  also provides a list  of Suggested Users. There are many  people and  companies who have tens  of thousands of followers. For  example, if you  are shopping for  computers and equipment, follow the  Dell Outlet  account @DellOutlet.  They offer numerous Twitter-only deals  throughout  the day.</p>
<p>Prefer  to shop local? Many independent businesses use Twitter to  promote  sales and events in their stores. By following  their tweets, you  can  find excellent bargains from $1 coffee to big  discount coupons.  When  you visit a local shop, look for a sign  promoting their Twitter  handle –  and start following. Others are beginning to experiment with running contests as a combined way to attract followers, and people who engage with their brand while passively spreading the brand across their own networks.</p>
<p>Many  bloggers, authors, actors, and other  high profile people have  Twitter  accounts now. Simply search for their  name to find their handle  and to  begin following them.</p>
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		<title>18. Social Media Newbie: Create Your Twitter Profile, Part 3</title>
		<link>http://blog.geofftucker.com/2010/08/16/18-social-media-newbie-create-your-twitter-profile-part-3/</link>
		<comments>http://blog.geofftucker.com/2010/08/16/18-social-media-newbie-create-your-twitter-profile-part-3/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 16:30:15 +0000</pubDate>
		<dc:creator>Geoff Tucker</dc:creator>
				<category><![CDATA[networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Newbie]]></category>
		<category><![CDATA[hashtags]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[social media newbie]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.geofftucker.com/?p=2807</guid>
		<description><![CDATA[Decorate your Twitter profile page with your photo and a background image]]></description>
			<content:encoded><![CDATA[<h3>Photo</h3>
<p>Twitter provides a simple double-O graphic as the  default image for  users. You are going to replace that with a photo of  you.</p>
<p>Select a headshot of yourself that clearly shows your face,  and is  not a full body shot.</p>
<p>Avoid grainy images or taking the  photo yourself. The perspective of a  camera aimed down the arm toward  the face is not a good choice.  Pointing a camera into the mirror to  take a photo is not a good choice  either.</p>
<p>Have another person  take your photo against a neutral background, and  focus on your face.  Give a nice smile and that’s it.</p>
<p>You want your followers to  connect your tweets with your face.</p>
<p>Don’t skip this step by  substituting a photo of your pet or kids, or  your favorite sports  team’s logo. Build a brand that is about  YOU.</p>
<h3>Background  Design</h3>
<p>Twitter offers a handful of background designs for your  Twitter page.  You can select from their default options, or tweak the  color schemes  to suit your tastes.</p>
<p>You can also build your own.  Try <a title="Create a Twitter  background" href="http://mashable.com/2009/05/23/twitter-backgrounds/" target="_blank">Mashable&#8217;s how to</a> for specific instructions. For   now, choose one of the options that Twitter provides since this option   is one of taste, and not one that impacts your activity.</p>
<h3>Mobile</h3>
<p>Twitter was built on the premise of being used mostly on cell  phones.</p>
<p>Click the Mobile tab to set up your cell phone to access  the service.  Check with your cell phone provider to find out if or how  they charge  you for text messages and tweets before proceeding. If you  have a high  volume or unlimited text messaging plan, this should not be  an issue.</p>
<h3>Notifications</h3>
<p>After you complete the set up  process on your phone, Twitter will  send a code via text message. Send  that code to 40404 in the US, 21212  in Canada or +44 7624801423 in all  other parts of the world.</p>
<p>This sets up your phone to send and  receive tweets. Remember, though,  that once you start following a lot  of people, you will not want your  phone going off every few minutes  with updates. To prevent that, send  the word “stop” or “quit” to the  Twitter number for your part of the  world (as noted in the paragraph  above).</p>
<p>Twitter also provides a variety of notifications to you  via email or  cell phone when certain actions happen.</p>
<p>Among the  choices available, opt in for when you receive a direct  message from  any follower. If you are not checking Twitter on your  computer or phone  regularly, this alerts you immediately to tweets that  probably need  your attention. You can reply from your phone or computer.</p>
<p>You  can choose to allow selected users’ tweets to update your phone  as  they’re posted if you prefer. Simply send the message “on [username]”   to the Twitter number. All tweets by that user will now appear on your   phone as they are posted.</p>
<p>I recommend experimenting with this  approach. You may have certain  follows that you want to tweet with  throughout the day when your phone  is your only means of access. Having  this feature on full-time will  become tedious and time-consuming if  you have too many updates coming  through. Turn it on and off at will,  based on your preference. The users  you select for this feature will  not know you are changing your  settings.</p>
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		<title>17. Social Media Newbie: Create Your Twitter Profile, Part 2</title>
		<link>http://blog.geofftucker.com/2010/08/15/17-social-media-newbie-create-your-twitter-profile-part-2/</link>
		<comments>http://blog.geofftucker.com/2010/08/15/17-social-media-newbie-create-your-twitter-profile-part-2/#comments</comments>
		<pubDate>Sun, 15 Aug 2010 16:30:45 +0000</pubDate>
		<dc:creator>Geoff Tucker</dc:creator>
				<category><![CDATA[networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Newbie]]></category>
		<category><![CDATA[hashtags]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[social media newbie]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.geofftucker.com/?p=2805</guid>
		<description><![CDATA[Profile Settings Before you begin to tweet or follow other people, let’s work on your profile so that others will know who you are and what you are about. When you follow a person, he receives an email from Twitter saying, “Jane Doe is now following you on Twitter” with a link to your profile. [...]]]></description>
			<content:encoded><![CDATA[<h3>Profile Settings</h3>
<p>Before you begin to tweet or follow other people, let’s work on your  profile so that others will know who you are and what you are about.</p>
<p>When you follow a person, he receives an email from Twitter saying,  “Jane Doe is now following you on Twitter” with a link to your profile.  Most likely, he will click through to see who you are, especially if he  doesn’t know you. Let’s make sure he gets the right impression when he  clicks through.</p>
<p>Click the Settings link in the menu along the top of the screen.</p>
<p>Let’s start with the Name tab.</p>
<ol>
<li>Enter your full name.</li>
<li>Enter your user name. Twitter will confirm if it is available or not.</li>
<li>Enter your password.</li>
<li>Enter your email address (more on this below). Choose if you want  Twitter to send you updates about their service.</li>
<li>Enter the words the reCAPTCHA box to prove you are not a computer or  spammer.</li>
</ol>
<p>Twitter asks for your email address so it can send certain  notifications to you. It is not shown publicly or accessible by others.  Choose one that you use often to monitor when other people follow you or  send you a direct message (more on this later).</p>
<h3>See If Your Friends Are On Twitter</h3>
<p>Click “Skip this step” for now. We want to fully prepare your profile  before you begin tweeting, following others, and attracting followers. Why? When people start following you, you want them to find a fully developed profile when they click on your name to learn more about you.</p>
<p>Twitter will present you with a suggested list of people to follow.  Click “Skip this step” again for the same reason.</p>
<h3>Finish Up Your Profile Basics</h3>
<p>Twitter will send an email to confirm that you are who you say you  are. Be sure to click on the link in the mail to verify your identity,  then continue with the steps below.</p>
<p>Your name and user name will be pre-filled on the screen. If you need  to change your email address, you can do it from here.</p>
<h3>Time Zone</h3>
<p>Select your time zone. Note that all your tweets will be time-stamped  with your local time as you post tweets. The same applies to all other  Twitterers and tweets.</p>
<h3>More Info Link</h3>
<p>This link is an ideal spot to use your LinkedIn profile link. If you  have a blog or personal web site, you can use it here instead. Keep in  mind that you only get to post <strong>one</strong> link so choose wisely where  you want people to learn more about you.</p>
<h3>One Line Bio</h3>
<p>So, tell me about you. In 160 characters or less.</p>
<p>As I said, Twitter is a master of brevity.</p>
<p>Refer to your LinkedIn Summary to select 3-4 words that define you.  List them, then add one more that paints who you are as a person. Some examples are below:</p>
<p>“Financial advisor, sharp networker, MBA, and avid gardener to prune  the weeds from your retirement.”</p>
<p>“Business writer, traveler (not tourist), operations manager, and  frenetic dad of 4.”</p>
<p>Experiment with writing these one-liners about yourself, and add a  little zing at the end to better stand out among a sea of weak efforts.</p>
<h3>Location</h3>
<p>Including your location can make you easier to find online,  particularly if your local or target market is an important part of how  you want to be known.</p>
<p>Twitter also offers to geotag your posts. This is a small bit of code  that provides your geographical coordinates on the globe. By geotagging  your tweets, Twitter makes tweets become hyperlocal. That is, you can  search for what is going on among Twitterers in your immediate vicinity  by radius. This is helpful for following people who are tweeting at  conferences or events, or just surfing the collective conscience of  those around you at any given moment. Try it from your favorite coffee  shop sometime.</p>
<h3>Language</h3>
<p>Select your preferred language. Twitter has a handful of choices for  now.</p>
<h3>Privacy</h3>
<p>The point of tweeting is to participate in conversations. You can  choose to limit who sees your tweets to only people who follow you.</p>
<p>This narrow-casting approach has its merits for some.</p>
<p>Since you are focused on building your online presence, leave it  blank for now.</p>
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		<title>12. Social Media Newbie: Monitor Yourself Online</title>
		<link>http://blog.geofftucker.com/2010/08/12/12-social-media-newbie-monitor-yourself-online/</link>
		<comments>http://blog.geofftucker.com/2010/08/12/12-social-media-newbie-monitor-yourself-online/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 16:30:36 +0000</pubDate>
		<dc:creator>Geoff Tucker</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Library]]></category>
		<category><![CDATA[Social Media Newbie]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[Google Alerts]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[social media newbie]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://blog.geofftucker.com/?p=2779</guid>
		<description><![CDATA[Monitoring your own online reputation is a smart, pre-emptive method to guard against problematic behavior by others who share your name. You can also discover how you are being talked about online, too.]]></description>
			<content:encoded><![CDATA[<p>Google offers a free tool called “Google Alerts.”</p>
<p>With it, you can create a search agent that monitors the web 24/7 for any series of search terms you want to follow. Many people use this to follow specific news topics, celebrities, companies or sports teams.</p>
<p>Use it to monitor yourself, too.</p>
<p>You will need a Google account to use this feature. Sign up at:</p>
<p><a href="http://www.google.com/alerts">http://www.google.com/alerts</a></p>
<p>Enter your name inside quotation marks. This Boolean search technique limits results to only instances of your name.</p>
<p>For example, “Todd Myers” yields only results with that particular spelling in that sequence.</p>
<p>Select “Comprehensive” for Type. This searches the broadest array of sources across the web.</p>
<p>For “How Often,” select the frequency you want to receive results.</p>
<p>Enter your preferred email address in “Deliver To.”</p>
<p>If you dislike any activity associated with your name, act to clean it up (whether it is you or not), and dissociate your reputation from your twin’s.</p>
<h3>Found Your Doppelganger?</h3>
<p>Yeah, that is a big word! Have you found any one with your name also but nefarious activity to boot? How do you distinguish yourself against the other person? Post your ideas in the Comments section for a response.</p>
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		<title>8. Social Media Newbie: Facebook Pages, Games, Applications, and Chat</title>
		<link>http://blog.geofftucker.com/2010/08/07/social-media-newbie-facebook-pages-games-applications-and-chat/</link>
		<comments>http://blog.geofftucker.com/2010/08/07/social-media-newbie-facebook-pages-games-applications-and-chat/#comments</comments>
		<pubDate>Sat, 07 Aug 2010 16:30:18 +0000</pubDate>
		<dc:creator>Geoff Tucker</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Library]]></category>
		<category><![CDATA[Social Media Newbie]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Apps]]></category>
		<category><![CDATA[social chat]]></category>
		<category><![CDATA[social gaming]]></category>
		<category><![CDATA[social media newbie]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://blog.geofftucker.com/?p=2711</guid>
		<description><![CDATA[Facebook is more than just connecting with friends. You can play games online with friends, participate in polls, add unique applications to your Facebook Profile for added fun, and chat online in real-time.]]></description>
			<content:encoded><![CDATA[<h3><strong>What Facebook Pages Are</strong></h3>
<p><strong> </strong>As businesses began to enter social networking sites to market their goods and services, it did not make sense for them to create Profiles like a person would. Instead, they did the next best thing and created Groups around their brands.</p>
<p>Groups were not meant to promote brands, however. They were meant to build communities and interaction around a given topic.</p>
<p>To rectify this, Facebook created Pages in 2009. Pages are like Profiles. Pages are for businesses like Profiles are for People. Instead of friending a Page, you Like it.</p>
<p>The functionality of Pages is more conducive to marketing and public relations efforts that brands employ to drive interest in their offerings.</p>
<p>By Liking a business’s Page, you access special offers directed at their Likers only. You are included on discussions and announcements that bypass the regular world. Many companies continue to discover how social networking sites like Facebook increase the reach of their brands with little to no cost beyond a dedicated staffer to conduct social media efforts.</p>
<p>Have a brand you love? Search for it, and Like their page. Whether it’s a consumer good, a community organization or your favorite coffee shop, by Liking their Page you become a part of the inner circle where you can participate in what the brand is.</p>
<p>As you find Pages you want to Like, don’t forget to suggest the Page to people in your network who you think would Like it also.</p>
<h3><strong>Viral Power</strong></h3>
<p><strong> </strong>Remember that a key power underlying social networking and social media is its ability to spread virally. That is, your actions do not happen in a vacuum (unless you really nail down your privacy settings). What you say and do is shared back out to your network as a way to drive similar behavior in others. This herd mentality is a natural response we have to want to belong. Social networking capitalizes on this to drive its growth.</p>
<p>This is why I remind users to always think about their actions thoughtfully, and not act impulsively.</p>
<p>We do not have to censor our every action. We reserve the right to behave and think as we choose. We just have to remember that now every one else knows about it, so it pays to think ahead.</p>
<h3><strong>Apps, Games, Polls and More</strong></h3>
<p><strong> </strong>One big draw on social networking sites is the applications, games and other add-ins you can add to your profile.</p>
<p>These are entertaining ways to explore the site and connect with others. However, not everyone is interested in giving you a sheep to complete your farm (search for FarmVille, with over 78 million daily users).</p>
<p>If casual gaming is your thing, then dive in. The myriad of games will keep you on the site for hours at a time if you like.</p>
<p>As mentioned before, use good judgment when including others in your game play. Speaking personally, I find these very annoying and not a request I would impose on anyone.</p>
<p>If you notice your Wall becoming clogged by game updates from people in your network, move your mouse over the user’s name in your Wall. The button labeled “Hide” will appear to the right of their name. This lets you hide all updates by this person from your Wall. In the case of games, it selectively removes only updates generated by games on the person’s Wall.</p>
<p>This is a gracious way to turn off the annoyance of game updates but retain the person in your network, and to see their updates – not their games’ updates.</p>
<h3><strong>Adding Games</strong></h3>
<p><strong> </strong>To explore the casual games available on Facebook, click the Games link below your photo on the left-hand side.</p>
<p>This opens a directory of all games. The ones you subscribe to are listed first, followed by the ones your friends most recently used.</p>
<p>Below that you can see which of your friends are playing which games.</p>
<p>To add the game to your profile, click on its title. Facebook will request that you allow permission for the game to access your Profile (this is how it updates your Wall). From there you are taken to the game’s page and can learn how to play it, and start playing.</p>
<h3><strong>Adding Applications</strong></h3>
<p><strong> </strong>Similar to games, Applications add specific functionalities to Facebook.</p>
<p>For example, you can add a birthdays application to round up all the birthdays of everyone in your network. You will see reminders in your Profile page, making it easy to send (real or electronic) birthday cards. Birthdays are easy to forget so I love this feature.</p>
<h3><strong>Chat in Real-Time</strong></h3>
<p><strong> </strong>The Chat feature in Facebook is very similar to any other instant messaging system you may have used.</p>
<p>The Chat feature is located in the bottom right of the screen. The number next to it is how many people in your network are logged in to Facebook at a given moment.</p>
<p>Click on the Chat button and a list of these online users is loaded.</p>
<p>If you sorted your friends into Lists, they will be organized by Lists here, too.</p>
<p>To start chatting a person, click on their name and you’re done. Note that the ones with a green dot to the right of their name are the ones actively using the site. Those with a gray crescent icon are idle.</p>
<p>Unlike full-fledged instant messaging systems, there is no file sharing, screen sharing, video webcam or audio functionality with Facebook’s Chat feature.</p>
<h3><strong>More Than Just Friends</strong></h3>
<p><strong> </strong>Facebook offers a constant stream of new tools, applications and features to keep the site fun, fresh, and engaging. Keep trying out the ones that interest you for a little variety, and find something different to share.</p>
<p><strong>Want to Join the Game?<br />
</strong>Looking for tips on the best Pages, popular games or apps? Just want to ask a question about this? Post your question in the Comments section for a response.</p>
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		<title>5. Social Media Newbie: Social Media Etiquette by Jane Austen</title>
		<link>http://blog.geofftucker.com/2010/08/06/social-media-etiquette-by-jane-austen/</link>
		<comments>http://blog.geofftucker.com/2010/08/06/social-media-etiquette-by-jane-austen/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 21:11:41 +0000</pubDate>
		<dc:creator>Geoff Tucker</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Library]]></category>
		<category><![CDATA[Social Media Newbie]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[social media etiquette]]></category>
		<category><![CDATA[social media newbie]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.geofftucker.com/?p=2707</guid>
		<description><![CDATA[The rules of politeness have not fallen to the wayside despite how quickly technology enables us to act. Mind your manners and remember the real-world impact of rudeness.]]></description>
			<content:encoded><![CDATA[<p>A February, 2010, article on <a href="http://blog.hubspot.com/blog/tabid/6307/bid/5563/What-Did-Jane-Austen-Know-About-Social-Media.aspx" target="_blank">HubSpot.com </a>discussed how author Jane Austen would approach social media usage.</p>
<h3><strong>Etiquette Matters</strong></h3>
<p><strong> </strong>Although social media is famous for having somewhat loose standards of formality, propriety does hold a central place in any society, like it or not. Every social media platform (Twitter, Facebook, LinkedIn, etc.) lays claim to its own particular cultural rules and mores. Be sure that you understand the customs and expectations of each platform before you make a gaffe, lest you cause tongues to wag, or worse, offend society.</p>
<h3><strong>Conversation Matters</strong></h3>
<p><strong> </strong>The most prized currency in any refined society is the witty, charming conversation of its habitués. Your conversation may be clever and amusing, but do stop short of being overly self-promotional. It is a delicate balance, to be sure, but eminently achievable by the accomplished practitioner. How? Strive to focus on other people, be courteous, be helpful, be modest, be kind. Avoid gossip and vulgarity at all costs.</p>
<h3><strong>Connections Matter</strong></h3>
<p><strong> </strong>No, you needn’t be the cousin of every A-list blogger or member of the Twitterati. Rather, you should strive to cultivate a true circle of friends who share your interests, whose trials and triumphs you can share, and with whose problems you can empathize. Try to make connections between people who should meet, but have not yet; be a matchmaker where one person’s needs and desires meet another person’s strengths and qualities. Create networks of friends who are sincerely glad to know each other, and give them frequent opportunities to connect and help each other.</p>
<h3><strong>Love Conquers All</strong></h3>
<p><strong> </strong>Share your passion, and those who share your passion too will find you and follow you. Speak from your heart, do not endeavor to deceive, and all shall be well.</p>
<h3><strong>Which Fork Do You Use for Salad and Which for Entree?</strong></h3>
<p><strong> </strong>Jane would tell you but she&#8217;s busy preparing for guests. Have an etiquette question or a pet peeve to share? Post your missive in the Comments section for a response.</p>
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