Social Media Marketing

Optimize your LinkedIn profile for greater interest from recruiters and fellow professionals. Stand out in the crowd.

Creating a LinkedIn profile takes some forethought and a little planning. Do it right, do it thoroughly and you will have a solid foundation to begin building out a bigger online reputation.

Getting started with LinkedIn is easy. Make sure you create an impactful profile from the start to network with others.

Pb Elemental uses Facebook in a very authentic manner to generate interest and build trust with its friends through social networking. Founded in 2004, the firm uses social networking to connect with existing and new clients in a fresh way that causes the firm’s reputation to spread and its business to grow without advertising.

Adopt social media into your everyday life and do it smartly and effectively. Social media will help you find what you need and want with minimal effort.

Click to play TED.com: Alain de Botton A little more from my favorite author Alain de Botton speaking at TED this month. I am hyping him a lot right now because he points out the other side of things we keep forgetting or ignoring. In this talk he describes how there’s a snobbery that defines [...]

My commentary on Alain de Botton’s new book, “The Pleasures and Sorrows of Work” (Monocle magazine edition)