Great advice to remember when creating your blog postings on timely topics – you don’t know who’s reading your work or how they might use it for their own purposes.

RSS had been hailed as the next next thing, but it failed to deliver. Is Tweeting the next incarnation – and one that seems to be captivating audiences?

As Leary concludes, though, social media is only as good as those who use the technology.

What are positive ways to promote the use of Twitter and the like?

-Fundraising drive for a radio station: hourly updates with links to contribute online

-Volunteerism drive for organizations for one-time events

-Direct line of communication with clients in support relationships (e.g., substance abuse programs; psychological counseling)